Graphic Design, Printing of 1,032,000 A5 4 page promotional leaflets and Distribution
Hayloft Plants Ltd is a company that started off with one woman having a dream working from her kitchen table back in 1993. The dream was to supply rare, unusual and exciting plants to people but in a way that people left like they’d been received from a loved one, the attention to detail and how the flowers were sent out was a key part of the operation.Skipping forward to the present day Hayloft Plants Ltd is now an organisation that can be found at a plethora of plant shows throughout the year and also hold contracts with the likes of The Telegraph, The Mail and The Express newspapers for supplying flowers to their readers. Not bad for a business that started of with a women packing up flowers on her kitchen table.
Hayloft orders a vast amount print and due to external contracts, they are usually told where the print has to be placed but they have built up a relationship over the years with CBF and they joke that they place the “impossible print jobs” with CBF that no one else will take on. This is down to our ability to place print work and achieve turnarounds that most printers can not due to our vast firepower and also with our print knowledge CBF understand how to balance the print quality vs competitive pricing to ensure our customers including Hayloft receive print that not only fits their budgets but still represents their brand standards.
On this particular print run it definitely came under the “impossible print job” category. Hayloft contacted us head in hands saying they had just been contacted by The Telegraph newspaper saying they wanted Hayloft to run an offer in one of their Saturday and Sunday papers. At this point, I would like to mention that CBF was tasked with not only print but also design an A5 4pp promotional leaflet in just 6 working days. As always though we stepped up, moved some work around so we could get our design team on the artwork straight away and also secured the print production schedules to ensure we could have the finalised print to The Telegraphs distributors on time.
Long story short with a lot of hard work and organisation we got the A5 4-page promotional leaflet printed designed, signed off and 1,032,000 copies printed and delivered on time and to budget.
“Yet again you have come through for us. The design and print look great. We look forward to working with you again“