Personalised Printing

Personalised printing or VDP (Variable Data Printing) is for everyone. Considering mailing your clients or potential customers on a more personal note? CBF’s digital technology makes light work of printing personalised data tailored to your needs. With the ability to manipulate images, text and even pagination, you can keep your customers up to date with all your latest offers and specific information.

We produce personalised materials for many printed items and for many varied industries. The possibilities are endless, so we have created a list belwo to give you an idea of what we have personalised and produced:

  • Direct Mail pieces
  • Company correspondence
  • Training materials
  • Posters
  • Postcards
  • Letters
  • Calenders
  • Greetings cards
  • Brochures
  • Folders
  • Points of sale materials (POS)
  • Manifestos

Talking to any customer on a one to one basis is essential for any business, but imagine if you hadn’t even met the customer yet and you knew specific information about them that would sway them to use your products and services. By tailoring the personalised information to the individual you are more likely to get a response… in fact up to 40% better response!

With the ability to make any direct marketing campaign unique by printing in full colour and black only, personalised digital printing or VDP is ideal for mailing lists, printing of labels, envelopes and packing lists personalised. Digital printing can keep your branding professional and more efficient.

What about testing your market? CBF can produce as many personalised items as you need, whether it’s only two or thousands. The cost of these services is wide and varied, however it is recognised that people react to personalised mail outs better than generic ones.

Did you know? CBF can even print personalised information onto folders for that all important presentational touch.

What about VDP on demand? Variable Data Printing solutions can increase any response rate, giving a better return on investment (ROI) and can help reinforce brand awareness. Have you considered showing your customers services and products they have never used or bought before? With CBF you can, using personalised data and digital printing.

Reacting to your customers can win business for you. Say Mr or Mrs customer ticks a box on your website to receive more information about your company and its services, you can react quickly and efficiently printing a package tailored to them.

What data do you want to tell your customers? The possibilities are endless! Buy one get one free offers, car service information, even latest financial rates on your finance offers. CBF can print secure data to notify customers of passwords and specific data private to them.

Do you know who you’re sending the data to? Do you have a database of names and addresses? CBF can provide help with purchasing up to date databases from leading sources. Personalised mailing using Variable Data have been proven to get up to a 40% better return on sales and responses than generic mailers. Contact us to find out more.