Case 4. Brief:
This car and van hire organisation was looking to expand its four sites into a new area. Existing suppliers provided all services needed for printing marketing support i.e. artwork, production, personalisation and distribution. CBF could provide all support needed with added combined cost saving benefits.
  • New site printed marketing rollouts
  • Multiple site print management

Solution:
By showing the benefits of personalised printing using client’s internal and new databases CBF help create a voucher based marketing scheme to improved sales for existing sites and create an established customer base with openings to corporate accounts.

Printing
By showing the benefits of personalised printing using client’s internal and new databases CBF created a voucher based marketing scheme to improved sales for existing sites and create an established customer base with openings to corporate accounts.

Daily stationery is now printed in bulk and held in stock to be called off by staff members. This maintains colour consistency and bulk buying saves on small/medium print run costs.

Mailing 
For each personalised mailing campaign the letters are posted through Royal Mail’s Mail Sort systems to save up to 30% on standard rates. Each member on the database is mailed according to database criteria to maximise sales potential gaining up to 40% response for each batch.

Benefits:

  • Dedicated account management to work with organisation to truly understand business direction
  • Cost saving for bulk buying
  • One provider for all lithographic and digital printed materials to maintain colour consistency.
  • Marketing success using proven personalisation methods