Hire a Professional Graphic Designer
Small businesses often make the mistake of designing their branding themselves to save themselves a bit of cash. But the problem there is, that it can often look unprofessional. By investing in a good Graphic designer, you know your end product will be excellent. Something that has been methodically thought out and that will give off a first impression.
Don’t waste your time on creating a design with no experience at all because let’s face it, the end result won’t be as good as it could be with a professional doing it.
By hiring a Graphic Designer, you will have a design that will be timeless and effective.
Keep it Simple
Perhaps your budget isn’t large enough to invest in a good Graphic Designer and doing it yourself is the only way. The key thing to remember with any design is to keep it simple. Don’t go overboard with the text or the images. Keep to minimalistic colours and images to start with and build on it first. Chose colours that complement each other and never exceed more than a few colour choices, otherwise, it’ll lead to your design looking terrible.
Don’t overload your design with words or images, keep it to a minimum so that it has more of a unity.
By following this principle, you’ll surely be able to create an effective design.
Be keeping consistency throughout all of your products it enables you to be recognisable and look professional. If you were to take a look at well-known brands, they all have one thing in common, and that is consistency.
They keep the same fonts and colour schemes, and that makes a good design. Any popular brand is recognisable by their colours and images, even if you’re to look at it from a distance, you would be able to tell what they were advertising.
Implement this and you’ll have favourable results. Shoot for a recognisable brand with CONSISTENCY.
Invest in advertisement.
Creating your logo is the first step, but you need to get it out there. Invest in flyers, leaflets and banners to showcase your brand. If your ideal client isn’t seeing your logo, your brand, your business, then you’re not going to make an impression. Let your voice be heard and show them what you have to offer. Market yourself and get your brand out there.
Market yourself and get your brand out there. Publicise your business online, create regular posts and be seen. All of this can be done with a good design that is recognisable.